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BUILDING THE FUTURE OF MARKETING WITH COMPOSABLE TECH ECOSYSTEMS

MACH Alliance stands for Microservices, API-first, Cloud-native SaaS and Headless. With the MACH ecosystem, eCommerce brands can build an individual technology environment and tailor it to their requirements to optimize the digital customer experience and achieve a ROI more quickly. As a certified member, Mapp contributes to this next generation of tech ecosystem by offering APIs & Microservices to best fit brands' needs.

Learn more about the MACH Alliance →

Some of our customers

What MACH stands for, where Mapp fits in

+ Microservices based - Individual pieces of business functionality that are independently developed, deployed, and managed.
How Mapp fits in?
+ Mapp Marketing Cloud provides reliable and easy-to-deploy microservices to help brands scale their marketing orchestration.​
+ Cloud-native SaaS - SaaS that leverages the cloud, beyond storage and hosting, including elastic scaling and automatically updating.
How Mapp fits in?
+ Mapp Marketing Cloud is a scalable Cloud-based SaaS platform that meets the highest standards and regulations for data privacy and security.​
+ API-first - All functionality is exposed through an API.

How Mapp fits in?
+ Mapp Marketing Cloud is an open digital marketing platform that bridges your data to offer an extended level of connectivity for your ecommerce apps & systems.​
+ Headless - Front-end presentation is decoupled from back-end logic and channel, programming language, and is framework agnostic.
How Mapp fits in?
+ Mapp Marketing Cloud offers an headless email and analytics solution that turns data into marketing friendly and actionable insights.​

MAPP CLOUD MICROSERVICES

Headless Email​

Leverage our premium IP ranges and MTAs delivering over 80Bn messages per year. Supported by our in-house deliverability experts. 99%+ Deliverability rates.​

Read Documentation →

API call email
curl --location --request POST 'https://api.mapp.com/rest/message/sendTransactionalWithEventDetails?recipientId=1111111111&messageId=2222222222' 
--header 'Accept: application/json'
--header 'Content-Type: application/json'
--header 'Authorization: $MappAuth'
--data-raw '{
"parameters":
[
{"name" : "Customer Name","value" : "John Doe"},
{"name" : "Shipping Address","value": "12 High Street, London, N1 2AB"}
],
"eventDetails":
[
{
"itemDetails":[
{"name":"productId","value":"AB12345"},
{"name":"productName","value":"Green T-Shirt"},
{"name":"productPrice", "value":"12.50"}
]
},
{
"itemDetails":[
{"name":"productId","value":"AB98765"},
{"name":"productName","value":"Blue Shirt"},
{"name":"productPrice", "value":"25.00"}
]
}
]
}'
Headless Analytics​

Surface insights and analytics wherever you need them via our Analytics API.​ Our solution offers flexible integration with eCommerce apps, content management systems, data visualization tools, and more.

Read Documentation →

API call analytics
curl --location --request POST 'https://api.mapp.com/rest/analytics/analysis-query' 
--header 'Content-Type: application/json'
--header 'Authorization: $MappAuth'
--data-raw '{
"resultType": "DATA_ONLY",
"queryObject": {
"columns": [
{
"name": "websiteGoals",
"scope": "OBJECT",
"context": "ACTION",
"variant": "NORMAL",
"lowerLimit": 1,
"upperLimit": 20
},
{
"name": "customerJourney_conversions",
"columnPeriod": "ANALYSIS",
"sortDirection": "DESCENDING",
"sortIndex": 1,
"scope": "OBJECT",
"context": "ACTION"
},
{
"name": "customerJourney_conversionValue",
"columnPeriod": "ANALYSIS",
"scope": "OBJECT",
"context": "ACTION",
"variant": "NORMAL"
}
],
"variant": "LIST",
"predefinedContainer": {
"filters": [
{
"name": "time_range",
"filterPredicate": "BETWEEN",
"connector": "AND",
"caseSensitive": false,
"context": "NONE",
"value1": "2023-01-01 00:00:00",
"value2": "2023-02-01 00:00:00"
}
],
"containers": []
}
}
}'
Real-time CDP​

Our API-friendly CDP allows you to collect, match, unify and activate 360° customer profiles in real-time, to trigger hyper-targeted customer experiences.

Read Documentation →

API call CDP
curl --location --request POST 'https://api.mapp.com/rest/user/updateProfile?userId=1111111111' 
--header 'Accept: application/json'
--header 'Content-Type: application/json'
--header 'Authorization: $MappAuth'
--data-raw '[
{
"name": "user.firstname",
"value": "John"
},
{
"name": "user.lastname",
"value": "Doe"
}
]'
Data Streams

Access a real-time stream of customer events either in raw or filtered format to support a variety of analytical use cases such, as recommendations, demand forecasting, fraud prevention, etc.

Read Documentation →

Data Streams example JSON
{
"id":"520703153",
"timestamp":"2023-05-09T14:05:58.165+02:00",
"eventMetadata":{
"version":"1",
"source":"2",
"ingestionTimestamp":1683633958165
},
"processingMetadata":{
"detectedContext":"Page"
},
"account":{
"id":"961084471703173"
},
"user":{
"id":"3061676779445995921",
"startTimestamp":"2023-05-09T14:05:58.000+02:00",
"customerId":"b2b37d01ed88ee000a2cf4abc522d6cd56a8d7dccc1663f1792b591be21d3165",
"guid":null,
"categories":{
"textValues":{

},
"numericValues":{

}
},
"sessionsSubcontext":{
"count":0
}
},
"session":{
"id":"5000000000520703155",
"startTimestamp":"2023-05-09T14:05:58.000+02:00",
"parameters":{
"textValues":{

},
"numericValues":{

}
},
"pagesSubcontext":{
"count":0
},
"requestSequenceNumber":8
},
"page":{
"id":"520703153",
"startTimestamp":"2023-05-09T14:05:58.165+02:00",
"name":"ultimate.mapp.com/monochrome-check-belted-shift-dress.html",
"url":null,
"categories":{
"textValues":{
"1":{
"key":"1",
"value":"Clothing"
},
"2":{
"key":"2",
"value":"Womens"
},
"3":{
"key":"3",
"value":"Men Clothing"
},
"5":{
"key":"5",
"value":"Customers"
},
"6":{
"key":"6",
"value":"Nurture"
},
"7":{
"key":"7",
"value":"Chatbots"
},
"8":{
"key":"8",
"value":"Shipping Notification"
},
"9":{
"key":"9",
"value":"utm_source=Nurture&utm_medium=Chatbots&utm_campaign=265492"
},
"10":{
"key":"10",
"value":"DE"
}
},
"numericValues":{

}
},
"parameters":{
"textValues":{

},
"numericValues":{

}
},
"eventsSubcontext":{
"count":0
},
"pageOrder":8,
"externalSearchPhrase":null,
"internalSearchPhrase":null,
"searchEngine":false,
"referrerDomain":""
},
"media":null,
"action":null,
"form":null,
"heatmap":null,
"mediaAction":null,
"basket":{
"status":"View",
"items":[
{
"quantity":1,
"price":22,
"rank":1,
"listPosition":null,
"product":{
"name":"tuc136107755",
"url":"https://ultimate.mapp.com/pub/media/catalog/product/t/u/tuc136107755-multi-coloured_r_z001a_3.jpg",
"categories":{
"textValues":{
"1":{
"key":"1",
"value":"Clothing"
},
"2":{
"key":"2",
"value":"Womens"
},
"3":{
"key":"3",
"value":"Monochrome Check Belted Shift Dress"
},
"4":{
"key":"4",
"value":"https://ultimate.mapp.com/pub/media/catalog/product/t/u/tuc136107755-multi-coloured_r_z001a_3.jpg"
}
},
"numericValues":{

}
},
"parameters":{
"textValues":{

},
"numericValues":{

}
}
}
}
],
"parameters":{
"textValues":{

},
"numericValues":{

}
}
},
"order":null,
"campaign":{
"name":"",
"keyword":null,
"campaignTrackType":"Engagement",
"websiteGoalId":0,
"categories":{
"textValues":{

},
"numericValues":{

}
},
"parameters":{
"textValues":{

},
"numericValues":{

}
}
},
"device":{
"fullName":null,
"name":null,
"family":null,
"vendor":null,
"model":null,
"deviceClass":"Desktop",
"release":null,
"screen":{
"resolution":"unknown",
"colorDepth":0,
"inchesDiagonal":null
},
"deviceEverId":"8168363395859268340"
},
"browser":{
"javaScriptVersion":"1.8.5",
"fullName":"Google Chrome 112",
"name":"Chrome",
"vendor":"Google",
"version":"112",
"majorVersion":112,
"minorVersion":0,
"browserId":"358784671460317461",
"release":{
"year":"2023",
"month":"April"
}
},
"platform":{
"fullName":"Windows 10",
"name":"Windows",
"vendor":"Microsoft",
"version":"10.0",
"majorVersion":10,
"minorVersion":0,
"platformId":"3245311179930350929",
"release":{
"year":"2015",
"month":"July"
}
},
"hardware":{
"deviceClass":"Desktop",
"deviceClassId":0,
"fullName":"any Desktop & Laptop",
"name":"Unknown",
"family":"Unknown",
"vendor":"Unknown",
"model":"Unknown",
"release":{
"year":"Unknown",
"month":"Unknown"
},
"screen":{
"pixelsHeight":0,
"pixelsWidth":0,
"inchesDiagonal":"Unknown",
"colorDepth":0
},
"deviceId":"3563033190307540612"
},
"os":null,
"location":{
"countryCode":"DE",
"city":"Essen"
},
"connection":{
"speed":"Wireless",
"isp":"Telefonica o2 germany gmbh co.ohg",
"organisation":"Ncc # 2008040527"
},
"userAgent":"Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/112.0.0.0 Safari/537.36",
"trackUrlQueryString":"?p=600,ultimate.mapp.com%2Fmonochrome-check-belted-shift-dress.html,,,,,1683625147105,1,,&eid=8168363395859268340&cd=b2b37d01ed88ee000a2cf4abc522d6cd56a8d7dccc1663f1792b591be21d3165&X-WT-UA=Mozilla%2F5.0+%28Windows+NT+10.0%3B+Win64%3B+x64%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F112.0.0.0+Safari%2F537.36&X-WT-IP=**.***.**.*&pu=https%3A%2F%2Fultimate.mapp.com%2Fmonochrome-check-belted-shift-dress.html&cg1=Clothing&cg2=Womens&cg3=&cg4=&cg5=&ck1=81&ba=tuc136107755&co=22&qn=1&st=view&ca1=Clothing&ca2=Womens&ca3=Dresses&ca4=&ca5=&ca6=&ca7=&ca8=",
"requestUrl":"https://ultimate.mapp.com/monochrome-check-belted-shift-dress.html",
"referrerUrl":"1"
}{
27 items"id":"string""520703153""timestamp":"string""2023-05-09T14:05:58.165+02:00""eventMetadata":{
3 items"version":"string""1""source":"string""2""ingestionTimestamp":float1683633958165
}"processingMetadata":{
1 item"detectedContext":"string""Page"
}"account":{
1 item"id":"string""961084471703173"
}"user":{
6 items"id":"string""3061676779445995921""startTimestamp":"string""2023-05-09T14:05:58.000+02:00""customerId":"string""b2b37d01ed88ee000a2cf4abc522d6cd56a8d7dccc1663f1792b591be21d3165""guid":null"categories":{
2 items"textValues":{
0 items
}"numericValues":{
0 items
}
}"sessionsSubcontext":{
1 item"count":int0
}
}"session":{
5 items"id":"string""5000000000520703155""startTimestamp":"string""2023-05-09T14:05:58.000+02:00""parameters":{
2 items"textValues":{
0 items
}"numericValues":{
0 items
}
}"pagesSubcontext":{
1 item"count":int0
}"requestSequenceNumber":int8
}"page":{
"..."
}12 items"media":null"action":null"form":null"heatmap":null"mediaAction":null"basket":{
3 items"status":"string""View""items":[
"1 item
0":{
5 items"quantity":int1"price":int22"rank":int1"listPosition":null"product":{
4 items"name":"string""tuc136107755""url":"string""https://ultimate.mapp.com/pub/media/catalog/product/t/u/tuc136107755-multi-coloured_r_z001a_3.jpg""categories":{
2 items"textValues":{
4 items"1":{
2 items"key":"string""1""value":"string""Clothing"
}"2":{
2 items"key":"string""2""value":"string""Womens"
}"3":{
2 items"key":"string""3""value":"string""Monochrome Check Belted Shift Dress"
}"4":{
2 items"key":"string""4""value":"string""https://ultimate.mapp.com/pub/media/catalog/product/t/u/tuc136107755-multi-coloured_r_z001a_3.jpg"
}
}"numericValues":{

}0 items
}"parameters":{
2 items"textValues":{
0 items
}"numericValues":{
0 items
}
}
}
}
]"parameters":{
2 items"textValues":{

}0 items"numericValues":{

}0 items
}
}"order":null"campaign":{
6 items"name":"string""""keyword":null"campaignTrackType":"string""Engagement""websiteGoalId":int0"categories":{
2 items"textValues":{
0 items
}"numericValues":{
0 items
}
}"parameters":{
2 items"textValues":{
0 items
}"numericValues":{
0 items
}
}
}"device":{
9 items"fullName":null"name":null"family":null"vendor":null"model":null"deviceClass":"string""Desktop""release":null"screen":{
3 items"resolution":"string""unknown""colorDepth":int0"inchesDiagonal":null
}"deviceEverId":"string""8168363395859268340"
}"browser":{
9 items"javaScriptVersion":"string""1.8.5""fullName":"string""Google Chrome 112""name":"string""Chrome""vendor":"string""Google""version":"string""112""majorVersion":int112"minorVersion":int0"browserId":"string""358784671460317461""release":{
2 items"year":"string""2023""month":"string""April"
}
}"platform":{
8 items"fullName":"string""Windows 10""name":"string""Windows""vendor":"string""Microsoft""version":"string""10.0""majorVersion":int10"minorVersion":int0"platformId":"string""3245311179930350929""release":{
2 items"year":"string""2015""month":"string""July"
}
}"hardware":{
10 items"deviceClass":"string""Desktop""deviceClassId":int0"fullName":"string""any Desktop & Laptop""name":"string""Unknown""family":"string""Unknown""vendor":"string""Unknown""model":"string""Unknown""release":{
"..."
}2 items"screen":{
"..."
}4 items"deviceId":"string""3563033190307540612"
}"os":null"location":{
2 items"countryCode":"string""DE""city":"string""Essen"
}"connection":{
3 items"speed":"string""Wireless""isp":"string""Telefonica o2 germany gmbh co.ohg""organisation":"string""Ncc # 2008040527"
}"userAgent":"string""Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/112.0.0.0 Safari/537.36""trackUrlQueryString":"string""?p=600,ultimate.mapp.com%2Fmonochrome-check-belted-shift-dress.html,,,,,1683625147105,1,,&eid=8168363395859268340&cd=b2b37d01ed88ee000a2cf4abc522d6cd56a8d7dccc1663f1792b591be21d3165&X-WT-UA=Mozilla%2F5.0+%28Windows+NT+10.0%3B+Win64%3B+x64%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F112.0.0.0+Safari%2F537.36&X-WT-IP=**.***.**.*&pu=https%3A%2F%2Fultimate.mapp.com%2Fmonochrome-check-belted-shift-dress.html&cg1=Clothing&cg2=Womens&cg3=&cg4=&cg5=&ck1=81&ba=tuc136107755&co=22&qn=1&st=view&ca1=Clothing&ca2=Womens&ca3=Dresses&ca4=&ca5=&ca6=&ca7=&ca8=""requestUrl":"string""https://ultimate.mapp.com/monochrome-check-belted-shift-dress.html""referrerUrl":"string""1"
}

Technology Partners​

In a world where real-time data is key, brands and marketers need to rely on solutions that connect the dots to activate powerful automation and help personalize the entire customer journey. Explore all our existing integrations that will help extend your capabilities →

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