SBM chose Mapp Cloud as their digital marketing platform in 2011. When they decided to launch their “single customer view” project in 2015, SBM trusted Mapp as their partner to help them complete their transformation. Mapp’s open and flexible data architecture allowed SBM to consolidate the data from each business entity. This converged data – now enriched with more than 250 segmentation criteria – could be accessed by Mapp Engage, the marketing automation platform to execute accurate, data-driven marketing campaigns.
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