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The Total Economic Impact of Mapp Cloud
September 2022

Discover how Mapp Cloud delivers 540% ROI to B2C brands

Mapp commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study, to assess the total cost of ownership and return on investment from using Mapp Cloud.

Download this study to learn how Mapp’s
customers leveraged marketing insights to
make real-time decisions, enhance consumers
experiences, drive sustainable revenue growth,
and better adapt to continuous change.

  • 540% ROI from using Mapp Cloud
  • 4.2M$ Total Benefits

Get the study

Key Findings from the study

In this study commissioned by Mapp, Forrester has identified a set of quantitative and qualitative benefits that our customers are getting from our solution.

Quantitative

  • Increases reach of messaging to over 500K more customers.
  • Improves messaging engagement by 25%
  • Raises conversions on marketing messaging by 20%
  • Greater basket sizes of 10%
  • Marketer productivity increases 25%

Qualitative

  • Usage of Intelligence data across marketing efforts
  • Growing maturity of marketing team
  • Diversification of marketing campaigns
Find out more about how Mapp Cloud helps brands get 540% ROI
Download the full study

Quotes from our customers

In terms of onboarding they [Mapp] were really good at working with both our tech and marketing teams. They were really involved and good at making sure tags were on the website to generate relevant digital insights.
— Paid and organic performance marketing executive
With Mapp we have all of the customer data and marketing capabilities we need within a single platform. This is very helpful to my team and time isn’t wasted.
— Omnichannel director, CPG
We started to tailor offers or communications to people who lapsed, and we also moved people into a loyalty customer segment. We kept people engaged so that instead of converting twice a year, they made as many as four purchases.
— Paid and organic performance marketing executive, Retail
The Total Economic Impact of Mapp Cloud
September 2022

Discover how Mapp Cloud delivers 540% ROI to B2C brands

Mapp commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study, to assess the total cost of ownership and return on investment from using Mapp Cloud.

Download this study to learn how Mapp’s
customers leveraged marketing insights to
make real-time decisions, enhance consumers
experiences, drive sustainable revenue growth,
and better adapt to continuous change.

  • 540% ROI from using Mapp Cloud
  • 4.2M$ Total Benefits

Get the study

Key Findings from the study

In this study commissioned by Mapp, Forrester has identified a set of quantitative and qualitative benefits that our customers are getting from our solution.

Quantitative

  • Increases reach of messaging to over 500K more customers.
  • Improves messaging engagement by 25%
  • Raises conversions on marketing messaging by 20%
  • Greater basket sizes of 10%
  • Marketer productivity increases 25%

Qualitative

  • Usage of Intelligence data across marketing efforts
  • Growing maturity of marketing team
  • Diversification of marketing campaigns

Quotes from our customers

In terms of onboarding they [Mapp] were really good at working with both our tech and marketing teams. They were really involved and good at making sure tags were on the website to generate relevant digital insights.
— Paid and organic performance marketing executive
With Mapp we have all of the customer data and marketing capabilities we need within a single platform. This is very helpful to my team and time isn’t wasted.
— Omnichannel director, CPG
We started to tailor offers or communications to people who lapsed, and we also moved people into a loyalty customer segment. We kept people engaged so that instead of converting twice a year, they made as many as four purchases.
— Paid and organic performance marketing executive, Retail
Want to know more about Mapp Cloud pricing?
Have a look at our dedicated page and get in touch with our team
Pricing
Mapp in Action: Customer Success Stories