Customer Engagement Platform demo video: Audience segmentation

  • Data Management

28. Jul 2017 | Multichannel-Kampagnenmanagement


Customer Engagement Platform demo video: Audience segmentation

For your business, customer relationship management doesn’t have to be complicated. Thanks to the Segmentation Builder and the Automation Whiteboard within Mapp Customer Engagement Platform, it is easy to create a CRM data-based segment which can be used to nurture your customer relationships.

Just drag and drop the desired criteria of your target group and stack them up like Lego blocks to find high value customers. Group them in containers and add location criteria or engagement data. You can even create medium value customers based on this group by changing the value criteria.

With the help of Mapp’s marketing automation features you can easily send the right message to the right people at the right time for the perfect customer experience.

Interested in these strong relationships? Watch the demo video now to find out how segmentation and nurture flow automation can help you keep your customers happy and win new leads.