General Data Protection Regulation (GDPR) guidebook

  • Data Management

28. Nov 2017 | Daten-Management

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General Data Protection Regulation (GDPR) guidebook

General Data Protection Regulation (GDPR) applies from May 25, 2018. This regulation will be directly applicable in all Member States of the European Union without the need for implementing it as a national legislation. GDPR has been widely discussed and is the most important change in data privacy regulation in 20 years. This guide highlights the key requirements and clears some common misunderstandings. Download the guide to learn the most important aspects for direct and online marketing businesses, and how Mapp is reacting to this new world of privacy rights.