{"id":13139,"date":"2025-08-27T13:33:44","date_gmt":"2025-08-27T11:33:44","guid":{"rendered":"https:\/\/mapp.com\/de\/blog\/why-broken-pdps-are-failing-ai-agents\/"},"modified":"2025-09-15T11:28:58","modified_gmt":"2025-09-15T09:28:58","slug":"wie-schlechte-pdps-ai-agenten-ausbremsen","status":"publish","type":"post","link":"https:\/\/mapp.com\/de\/blog\/wie-schlechte-pdps-ai-agenten-ausbremsen\/","title":{"rendered":"Warum l\u00fcckenhafte PDPs AI-Agenten ausbremsen"},"content":{"rendered":"<p>Agentic AI ver\u00e4ndert schon jetzt die Art und Weise, wie wir shoppen, grundliegend. Dabei r\u00fcckt ein Problem in den Vordergrund: So lange Produktbeschreibungen nicht darauf ausgelegt sind, in einem gr\u00f6\u00dferen Kontext gelesen zu werden oder Kaufabsichten abbilden zu k\u00f6nnen, liefern selbst die smartesten Assistenten eher Zufallstreffer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Agentic AI ver\u00e4ndert schon jetzt die Art und Weise, wie wir shoppen, grundliegend. Dabei r\u00fcckt ein Problem in den Vordergrund: So lange Produktbeschreibungen nicht darauf ausgelegt sind, in einem gr\u00f6\u00dferen Kontext gelesen zu werden oder&#8230;<\/p>\n","protected":false},"author":19,"featured_media":13140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[134,164],"tags":[],"class_list":["post-13139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-mapp-fashion"],"acf":[],"_links":{"self":[{"href":"https:\/\/mapp.com\/de\/wp-json\/wp\/v2\/posts\/13139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mapp.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mapp.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mapp.com\/de\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/mapp.com\/de\/wp-json\/wp\/v2\/comments?post=13139"}],"version-history":[{"count":5,"href":"https:\/\/mapp.com\/de\/wp-json\/wp\/v2\/posts\/13139\/revisions"}],"predecessor-version":[{"id":13149,"href":"https:\/\/mapp.com\/de\/wp-json\/wp\/v2\/posts\/13139\/revisions\/13149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mapp.com\/de\/wp-json\/wp\/v2\/media\/13140"}],"wp:attachment":[{"href":"https:\/\/mapp.com\/de\/wp-json\/wp\/v2\/media?parent=13139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mapp.com\/de\/wp-json\/wp\/v2\/categories?post=13139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mapp.com\/de\/wp-json\/wp\/v2\/tags?post=13139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}