{"id":3820,"date":"2021-05-12T19:22:13","date_gmt":"2021-05-13T02:22:13","guid":{"rendered":"https:\/\/mapp.com\/de\/?post_type=resource&#038;p=3820"},"modified":"2024-11-13T14:25:56","modified_gmt":"2024-11-13T13:25:56","slug":"wie-heise-online-mit-datenbasiertem-customer-audience-management-die-leserbindung-steigert","status":"publish","type":"resource","link":"https:\/\/mapp.com\/de\/resource\/case-study\/wie-heise-online-mit-datenbasiertem-customer-audience-management-die-leserbindung-steigert\/","title":{"rendered":"Wie heise mit Customer Audience Management die Leserbindung steigert"},"content":{"rendered":"<p><span lang=\"EN-US\">Heise Medien setzt bereits seit l\u00e4ngerem auf digitale Paid-Content-Angebote. <\/span>F\u00fcr das Onlineportal heise online, dem Leitmedium f\u00fcr deutschsprachige Hightech-Nachrichten, hat das Medienhaus mit Sitz in Hannover nun gemeinsam mit dem Technologie-Dienstleister Mapp und der Dymatrix Consulting Group ein Customer Audience Management konzipiert und implementiert.<\/p>\n","protected":false},"featured_media":3821,"parent":0,"template":"","resource-media":[5,121],"class_list":["post-3820","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-media-case-study","resource-media-success-stories"],"acf":[],"_links":{"self":[{"href":"https:\/\/mapp.com\/de\/wp-json\/wp\/v2\/resource\/3820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mapp.com\/de\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/mapp.com\/de\/wp-json\/wp\/v2\/types\/resource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mapp.com\/de\/wp-json\/wp\/v2\/media\/3821"}],"wp:attachment":[{"href":"https:\/\/mapp.com\/de\/wp-json\/wp\/v2\/media?parent=3820"}],"wp:term":[{"taxonomy":"resource-media","embeddable":true,"href":"https:\/\/mapp.com\/de\/wp-json\/wp\/v2\/resource-media?post=3820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}