{"id":4306,"date":"2021-07-26T15:45:11","date_gmt":"2021-07-26T13:45:11","guid":{"rendered":"https:\/\/mapp.com\/de\/?post_type=resource&#038;p=4306"},"modified":"2025-01-22T12:30:58","modified_gmt":"2025-01-22T11:30:58","slug":"vivienne-westwood-mapp-cdp","status":"publish","type":"resource","link":"https:\/\/mapp.com\/de\/resource\/case-study\/vivienne-westwood-mapp-cdp\/","title":{"rendered":"Vivienne Westwood nutzt Mapp f\u00fcr ma\u00dfgeschneiderte digitale Kommunikation"},"content":{"rendered":"<p>Vivienne Westwood ist eine zukunftsorientierte Modemarke, bei dem der Kunde im Mittelpunkt steht. Um die digitale Kommunikationsstrategie voranzutreiben, entschied sich Vivienne Westwood f\u00fcr die Mapp Marketing Cloud und ihre Customer Data Platform (CDP), um Kunden-Interaktionen durch Insights einfach und effektiv zu automatisieren und um die Personalisierung der Kundenansprache zu optimieren. Das Unternehmen ist nunmehr in der Lage, Daten online und offline miteinander zu verkn\u00fcpfen, um mit Kunden an allen relevanten Touchpoints zu kommunizieren.<\/p>\n","protected":false},"featured_media":11968,"parent":0,"template":"","resource-media":[5,121],"class_list":["post-4306","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-media-case-study","resource-media-success-stories"],"acf":[],"_links":{"self":[{"href":"https:\/\/mapp.com\/de\/wp-json\/wp\/v2\/resource\/4306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mapp.com\/de\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/mapp.com\/de\/wp-json\/wp\/v2\/types\/resource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mapp.com\/de\/wp-json\/wp\/v2\/media\/11968"}],"wp:attachment":[{"href":"https:\/\/mapp.com\/de\/wp-json\/wp\/v2\/media?parent=4306"}],"wp:term":[{"taxonomy":"resource-media","embeddable":true,"href":"https:\/\/mapp.com\/de\/wp-json\/wp\/v2\/resource-media?post=4306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}