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Optimize Marketing Performance
with Digital Analytics

Leverage advanced AI to transform raw data into actionable insights, predict customer behavior, and optimize campaigns in real-time. Our platform provides comprehensive analytics, smart recommendations, and powerful visualization tools to help you understand and engage your audience effectively.

data-driven marketing with digital analytics

Your decisions lack a data-driven approach

A lot of marketers still rely on gut-feeling when making decisions. This can be a dangerous route to take; the more options you have to evaluate and the more data you have to weigh, the less you should rely on instinct. It’s time to move from gut-feeling to insights-driven marketing with Mapp's Digital Analytics.

act on your data

Plenty of data, though not actionable

The real value of data and analytics lies in their ability to deliver insights. You can have endless amounts of data, but you need to be able to digest and structure it in a way that allows you to pull out valuable insights. With AI capabilities layered on top of your unified data, you will gain actionable insights to make the biggest marketing impact.

Predict customer behavior and trends with digital analytics

Predict customer behavior and trends

Will this new campaign work? Would your customer engage with SMS? Which new products should you launch? Let smart technology help you make the right marketing decisions for your business. Artificial intelligence will allow you to make informed decisions based on real-time data, so you can launch the right campaigns and optimize them along the way.

Visualize customer data & performance

Visualize customer data & performance

Analyzing the customer journey will point you to the quickest paths to conversion – but that’s hard to do if you can’t visualize it. With smart and intuitive dashboards, you can examine customer behavior and engagement trends to uncover when and how it’s actually effective to communicate with your customers.

Digital Analytics

THE DIGITAL ANALYTICS MUST-HAVES FOR ACTIONABLE INSIGHTS

Mapp combines data with artificial intelligence to generate actionable insights that let you connect with consumers along their journey with your brand.



  • Smart
    recommendations
  • Real-time customer
    insights & predictions
  • Enterprise-grade
    analytics

Mapp’s AI-driven solution automatically monitors all relevant metrics and dimensions of your campaigns and alerts stakeholders as soon as any unusual activity occurs. You will also be notified about the best-performing campaigns per channel or campaign category, as well as be able to forecast the most important metrics to help guide your next business decision.

Make informed decisions based on all the relevant data from the customer’s journey with your brand. Mapp uses transaction data, browsing behavior, contact history, loyalty status, and more to analyze, score, and visualize customer insights. Further enhance these insights with AI to predict the customer’s likelihood to convert or churn, as well as their expected next order value.

Mapp always highlights the most relevant insights for you, but sometimes you just need to dig deeper. For these situations, we offer unrivaled analytics capabilities based on 100% raw data – unsampled and unaggregated access to all your data. Slice and dice your data exactly the way you need it, without any limitations on your quest to enlightenment.

Additional Digital Analytics Features & Capabilities

Generate insights to market smarter with Mapp's Digital Analytics

  • RFM/RFE modelling
  • Visual Funnel and Customer Journey Analysis
  • Likelihood to Convert or Churn
  • Purchase/Abandon Prediction
  • Best Send Out Time
  • Product Recommendation Engine
  • Dashboards & Reports
  • Real-time Data Streams based on Apache Kafka
  • Powerful Custom Segmentation

Move from gut-feeling to actionable insights with Digital Analytics

Artificial Intelligence is Mapp Marketing Cloud’s brain. Our advanced AI can sort through massive amounts of data and make sense of it for you. Let us show you.

REQUEST A DEMO

We need your consent to load this form!

We use a third party to perform the registration for our content. This third party may collect data about your activity. Please review the details and accept the service to complete the registration.

Optimize Marketing Performance with Digital Analytics

Leverage advanced AI to transform raw data into actionable insights, predict customer behavior, and optimize campaigns in real-time. Our platform provides comprehensive analytics, smart recommendations, and powerful visualization tools to help you understand and engage your audience effectively.

Your decisions lack a data-driven approach

A lot of marketers still rely on gut-feeling when making decisions. This can be a dangerous route to take; the more options you have to evaluate and the more data you have to weigh, the less you should rely on instinct. It’s time to move from gut-feeling to insights-driven marketing with Mapp's Digital Analytics.

Plenty of data, though not actionable

The real value of data and analytics lies in their ability to deliver insights. You can have endless amounts of data, but you need to be able to digest and structure it in a way that allows you to pull out valuable insights. With AI capabilities layered on top of your unified data, you will gain actionable insights to make the biggest marketing impact.

Predict customer behavior and trends

Will this new campaign work? Would your customer engage with SMS? Which new products should you launch? Let smart technology help you make the right marketing decisions for your business. Artificial intelligence will allow you to make informed decisions based on real-time data, so you can launch the right campaigns and optimize them along the way.

Visualize customer data & performance

Analyzing the customer journey will point you to the quickest paths to conversion – but that’s hard to do if you can’t visualize it. With smart and intuitive dashboards, you can examine customer behavior and engagement trends to uncover when and how it’s actually effective to communicate with your customers.

THE DIGITAL ANALYTICSMUST-HAVES FOR ACTIONABLE INSIGHTS

Mapp combines data with artificial intelligence to generate actionable insights that let you connect with consumers along their journey with your brand.



Smart
recommendations

Mapp’s AI-driven solution automatically monitors all relevant metrics and dimensions of your campaigns and alerts stakeholders as soon as any unusual activity occurs. You will also be notified about the best-performing campaigns per channel or campaign category, as well as be able to forecast the most important metrics to help guide your next business decision.

Real-time customer
insights & predictions

Make informed decisions based on all the relevant data from the customer’s journey with your brand. Mapp uses transaction data, browsing behavior, contact history, loyalty status, and more to analyze, score, and visualize customer insights. Further enhance these insights with AI to predict the customer’s likelihood to convert or churn, as well as their expected next order value.

Enterprise-grade
analytics

Mapp always highlights the most relevant insights for you, but sometimes you just need to dig deeper. For these situations, we offer unrivaled analytics capabilities based on 100% raw data – unsampled and unaggregated access to all your data. Slice and dice your data exactly the way you need it, without any limitations on your quest to enlightenment.

Additional Digital Analytics Features & Capabilities

Generate insights to market smarter with Mapp's Digital Analytics

  • RFM/RFE modelling
  • Visual Funnel and Customer Journey Analysis
  • Likelihood to Convert or Churn
  • Purchase/Abandon Prediction
  • Best Send Out Time
  • Product Recommendation Engine
  • Dashboards & Reports
  • Real-time Data Streams based on Apache Kafka
  • Powerful Custom Segmentation

Move from gut-feeling
to actionable insights with Digital Analytics

Artificial Intelligence is Mapp Marketing Cloud’s brain. Our advanced AI can sort through massive amounts of data and make sense of it for you. Let us show you.

REQUEST A DEMO

We need your consent to load this form!

We use a third party to perform the registration for our content. This third party may collect data about your activity. Please review the details and accept the service to complete the registration.