Direct Mail Marketing - Mapp Cloud
https://mapp.com/direct-mail-marketing/ https://mapp.com/direct-mail-marketing/
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GOING BEYOND DIGITAL WITH
DIRECT MAIL MARKETING

Reaching Your Offline Customers

Enrich your cross-channel marketing with direct mail. Connect your online and offline marketing activities by leveraging print communications to build end-to-end, 100% automated, and personalized experiences for your customers.

Building Your Direct Mail Campaign

From creation to generated response, manage and view your entire message orchestration within Mapp Cloud’s marketing platform.

  • Select from a large variety of popular formats, including simple postcards and complex mailers with mini catalogues
  • With Mapp’s in-platform segmentation builder, you can avoid list-imports or complicated CSV data transfers
  • Schedule direct mailings as part of your omni-channel customer journeys

Personalizing Print Communications

With Mapp’s CDP at the core, you can use real-time data points about your customers to send hyper-personalized messages through direct mail.

  • Personalize mail with vouchers, barcodes, or geo-specific promotions
  • Remind customers of their abandoned basket that showcases what they are missing out on
  • Encourage first-time buyers to return with personalized product recommendations
  • Increase customer loyalty by sending personalized offers and discounts for special events
  • Get around low email deliverability by reaching inactive customers through direct mail

Getting to the Mailbox

Mapp partners with optilyz, a leader in programmatic print, to offer a fully automated integration to streamline your segmented mailings.

  • Avoid expensive mass mailings that don’t deliver significant impact
  • Build advanced event-triggered workflows to send the right direct mail at the right time
  • Benefit from a dispatch network across European postal services
  • Funnel responses back into your unified data, benefiting from more conversions and enriching customer profiles

WHY USE MAPP’S DIRECT MAIL CHANNEL?

One minute video

Have you seen how seamless Mapp’s direct mail is?

Complement your cross-channel marketing strategy with offline communications. With Mapp Cloud, we make getting from the inbox to the mailbox easy and effective.

Watch the video ›

GOING BEYOND DIGITAL WITH
DIRECT MAIL MARKETING

Reaching Your
Offline Customers

Enrich your cross-channel marketing with direct mail. Connect your online and offline marketing activities by leveraging print communications to build end-to-end, 100% automated, and personalized experiences for your customers.

Building Your Direct Mail Campaign

From creation to generated response, manage and view your entire message orchestration within Mapp Cloud’s marketing platform.

  • Select from a large variety of popular formats, including simple postcards and complex mailers with mini catalogues
  • With Mapp’s in-platform segmentation builder, you can avoid list-imports or complicated CSV data transfers
  • Schedule direct mailings as part of your omni-channel customer journeys

Personalizing Print Communications

With Mapp’s CDP at the core, you can use real-time data points about your customers to send hyper-personalized messages through direct mail.

  • Personalize mail with vouchers, barcodes, or geo-specific promotions
  • Remind customers of their abandoned basket that showcases what they are missing out on
  • Encourage first-time buyers to return with personalized product recommendations
  • Increase customer loyalty by sending personalized offers and discounts for special events
  • Get around low email deliverability by reaching inactive customers through direct mail

Getting to the Mailbox

Mapp partners with optilyz, a leader in programmatic print, to offer a fully automated integration to streamline your segmented mailings.

  • Avoid expensive mass mailings that don’t deliver significant impact
  • Build advanced event-triggered workflows to send the right direct mail at the right time
  • Benefit from a dispatch network across European postal services
  • Funnel responses back into your unified data, benefiting from more conversions and enriching customer profiles

WHY USE MAPP’S
DIRECT MAIL CHANNEL?

One minute video

Have you seen how seamless Mapp’s direct mail is?

Complement your cross-channel marketing strategy with offline communications. With Mapp Cloud, we make getting from the inbox to the mailbox easy and effective.

Watch the video ›
Back to channel overview page ›