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JUNE UPDATE 2023
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GOING BEYOND DIGITAL WITH
DIRECT MAIL MARKETING

Reaching Your Offline Customers

Enrich your cross-channel marketing with direct mail. Connect your online and offline marketing activities by leveraging print communications to build end-to-end, 100% automated, and personalized experiences for your customers.

Building Your Direct Mail Campaign

From creation to generated response, manage and view your entire message orchestration within Mapp Cloud’s marketing platform.

  • Select from a large variety of popular formats, including simple postcards and complex mailers with mini catalogues
  • With Mapp’s in-platform segmentation builder, you can avoid list-imports or complicated CSV data transfers
  • Schedule direct mailings as part of your omni-channel customer journeys

Personalizing Print Communications

With Mapp’s CDP at the core, you can use real-time data points about your customers to send hyper-personalized messages through direct mail.

  • Personalize mail with vouchers, barcodes, or geo-specific promotions
  • Remind customers of their abandoned basket that showcases what they are missing out on
  • Encourage first-time buyers to return with personalized product recommendations
  • Increase customer loyalty by sending personalized offers and discounts for special events
  • Get around low email deliverability by reaching inactive customers through direct mail

Getting to the Mailbox

Mapp partners with optilyz, a leader in programmatic print, to offer a fully automated integration to streamline your segmented mailings.

  • Avoid expensive mass mailings that don’t deliver significant impact
  • Build advanced event-triggered workflows to send the right direct mail at the right time
  • Benefit from a dispatch network across European postal services
  • Funnel responses back into your unified data, benefiting from more conversions and enriching customer profiles

WHY USE MAPP’S DIRECT MAIL CHANNEL?

4-10% Conversion Rates

With no need to opt-in, marketers can avoid low email deliverability and achieve higher conversion rates.

90% Reduced Effort

Mapp’s automated and integrated solution eliminates so much manual, complex coordination.

100% Carbon Neutral

Certified by ClimatePartner, Mapp’s direct mail partner optilyz is paving the way in eco-friendly print.

One minute video

Have you seen how seamless Mapp’s direct mail is?

Complement your cross-channel marketing strategy with offline communications. With Mapp Cloud, we make getting from the inbox to the mailbox easy and effective.

Watch the video ›

GOING BEYOND DIGITAL WITH
DIRECT MAIL MARKETING

Reaching Your
Offline Customers

Enrich your cross-channel marketing with direct mail. Connect your online and offline marketing activities by leveraging print communications to build end-to-end, 100% automated, and personalized experiences for your customers.

Building Your Direct Mail Campaign

From creation to generated response, manage and view your entire message orchestration within Mapp Cloud’s marketing platform.

  • Select from a large variety of popular formats, including simple postcards and complex mailers with mini catalogues
  • With Mapp’s in-platform segmentation builder, you can avoid list-imports or complicated CSV data transfers
  • Schedule direct mailings as part of your omni-channel customer journeys

Personalizing Print Communications

With Mapp’s CDP at the core, you can use real-time data points about your customers to send hyper-personalized messages through direct mail.

  • Personalize mail with vouchers, barcodes, or geo-specific promotions
  • Remind customers of their abandoned basket that showcases what they are missing out on
  • Encourage first-time buyers to return with personalized product recommendations
  • Increase customer loyalty by sending personalized offers and discounts for special events
  • Get around low email deliverability by reaching inactive customers through direct mail

Getting to the Mailbox

Mapp partners with optilyz, a leader in programmatic print, to offer a fully automated integration to streamline your segmented mailings.

  • Avoid expensive mass mailings that don’t deliver significant impact
  • Build advanced event-triggered workflows to send the right direct mail at the right time
  • Benefit from a dispatch network across European postal services
  • Funnel responses back into your unified data, benefiting from more conversions and enriching customer profiles

WHY USE MAPP’S
DIRECT MAIL CHANNEL?

4-10% Conversion Rates

With no need to opt-in, marketers can avoid low email deliverability and achieve higher conversion rates.

90% Reduced Effort

Mapp’s automated and integrated solution eliminates so much manual, complex coordination.

100% Carbon Neutral

Certified by ClimatePartner, Mapp’s direct mail partner optilyz is paving the way in eco-friendly print.

One minute video

Have you seen how seamless Mapp’s direct mail is?

Complement your cross-channel marketing strategy with offline communications. With Mapp Cloud, we make getting from the inbox to the mailbox easy and effective.

Watch the video ›
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