Customer Experience
Strategy Study


Mapp commissioned Forrester Consulting to conduct a study to evaluate how companies, both middle-sized and global enterprise, are gathering and analyzing customer insights with the goal of improving Customer Experience.

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What's inside?

What is holding marketers back from delivering great Customer Experience?

What are the external and internal challenges resulting from a missing Customer Experience strategy?

What mistakes should be avoided when investing in Customer Experience improvements?

Which strategy improvements have proven to deliver most success?

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