Mapp announces the appointment of Peter Kilmartin as Partner Director

Mapp announces the appointment of Peter Kilmartin as Partner Director');

London, UK, 16th of September 2022 – Mapp, the leading provider of insight-led customer experiences, has today announced the appointment of Peter Kilmartin as Partner Director for Northern Europe & North America. Kilmartin brings over 10 years of experience working with eCommerce players and a wealth of expertise in helping brands harness the power of marketing insights to deliver exceptional customer experiences.

Kilmartin will work closely with Mapp’s strategic alliances, across agency & technology partnerships whilst also continuing to expand their new partner certification program. Mapp’s partner program currently operates in Italy, Germany, the UK, Northern Europe and North America, and provides partners with all they need to offer Mapp solutions to their customers along with support on reaching out to joint customers, enabling mutual benefits through sharing resources, networks, and knowledge. 

Mapp has enjoyed strong growth this year, benefiting from rising demand for support in multichannel marketing across all industries. Its impressive growth has come from increased interest in delivering personalised customer experiences through actionable customer insights. Mapp solutions, which enable marketing optimisation and greater levels of efficiency, are also proving popular with both new and existing customers from various industries across the globe and large Systems Integrators.

Peter Kilmartin, Partner Director, Mapp said: “I’m delighted to join Mapp at an exciting time in the company’s journey. With the strength of the product portfolio there’s a huge opportunity to expand into the Nordics, Benelux and Irish markets while building on the huge success we’ve had in the UK with large Systems Integrators by complementing our network with a diverse range of service agencies. The Mapp partner programme is already helping businesses to focus on their success, and I welcome the opportunity to take it to the next level.”

Ricardas Montvila, Vice President Global Strategy, Mapp said: “We are hugely excited that Peter has joined Mapp. His skills and experience will be invaluable as we forge ahead to create even more growth and value for our partners.”

About Mapp

Marketers and data specialists should be able to focus on what will make a difference for their business, instead of spending all their time taming the technology behind it. With the #1 insight-led customer experience platform, Mapp Cloud, they can focus on what really counts – and the exciting insights that come with it. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels in order to trigger highly personalised marketing activities. Customers benefit from AI-supported forecasting models that enable targeted and self-optimising cross-channel campaigns. Automated messages are sent via the most suitable marketing channel, at the right time, with the optimal contact frequency. Thanks to advanced one-to-one personalisation, the highest levels of engagement and long-term customer loyalty are achieved.

Mapp operates globally with offices in seven countries and helps more than 700 brands including  Farrow & Ball, West Ham United,  Ella’s Kitchen, Vivienne Westwood, The Entertainer, JYSK and Diageo.


Press Contacts:

PR Network

Jonathan Lenz

+44 (0)77953 74423

Mapp Digital

Camille Deschamps

+34 675 476 061 


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