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Considering going direct-to-consumer (D2C)? Don’t follow traditional retail tactics. Mapp & VTEX have compiled the must-read differences and opportunities for D2C marketing.
Mapp commissioned Forrester Consulting to conduct a study with 200+ CX technology decision-makers across multichannel retail, eCommerce, consumer packaged goods/direct-to-consumer retail, and financial services to explore how they gather and analyze customer insights to improve the customer experience.