Resource Media: Videos

2021 was another challenging year for eCommerce businesses, with continued Covid19 lockdowns causing disruption and changes to consumer habits. Mapp set out to look at how companies across Europe have reshaped their marketing strategies over 2021 and what their priorities were for the year ahead, in the form of a survey. We crunched the data, and now we’re excited to share the final results with you. Watch the video for a sneak peek of the results.

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As part of our Customer Experience Study 2021, we interviewed our customers from various backgrounds, including multichannel retail, insurance and eCommerce. We wanted to gather brand experts’ feedback on this study and get you real insights from your marketing peers on how they tackle the customer experience strategy in 2021.

Watch this interview with Bonmarché. Being a clothing and fashion retailer, Bonmarché Peacocks has always been customer-focused. See why their CX strategy is so crucial for their business, and how they use this strategy to ensure ROI.

Download the study here.

As part of our Customer Experience Study 2021, we interviewed our customers from various backgrounds, including multichannel retail, insurance and eCommerce. We wanted to gather brand experts’ feedback on this study and get you real insights from your marketing peers on how they tackle the customer experience strategy in 2021.

Watch this interview with Gjensidige. Being a Norwegian Insurance company, Gjensidige has always been customer-focused. See how they created a CX strategy to improve customer insights, and ultimately customer experience.

As part of our Customer Experience Study 2021 (You can download the study here), we interviewed our customers from various backgrounds, including multichannel retail, insurance and eCommerce. We wanted to gather brand experts’ feedback on this study and get you real insights from your marketing peers on how they tackle the customer experience strategy in 2021.

Watch this interview with Jysk. Being a household goods retail chain, JYSK has always been customer-focused. See how they use customer insights to improve personalization, targeting and predict intent.

As part of our Customer Experience Study 2021, we interviewed our customers from various backgrounds, including multichannel retail, insurance and eCommerce. We wanted to gather brand experts’ feedback on this study and get you real insights from your marketing peers on how they tackle the customer experience strategy in 2021.

Watch this interview with Jysk. Being a household goods retail chain, JYSK has always been customer-focused. See how they use customer insights to improve personalization, targeting and predict intent.

Download the study here.

As part of our latest Customer Experience Study 2021, we interviewed our customers from various backgrounds, including multichannel retail, insurance and eCommerce. We wanted to gather brand experts’ feedback on this study and get you real insights from your marketing peers on how they tackle the customer experience strategy in 2021.

Watch this interview with Freesat. Being a satellite television provider, Freesat has always been customer-focused. See how they found new ways to build a more holistic customer picture using customer behaviour analytics.

In case you haven’t downloaded the Customer Experience study yet, here is where you can find it.

Mapp Cloud’s Vice President of Global Strategy Ricardas Montvila takes a deep dive on how insight-led information can provide continuous incremental value to marketers. In his conversation with Annex Cloud’s SVP of Revenue Erin Raese, Ricardas talks briefly about the key challenges for today’s marketers, three current trends that could play a major role in identifying what customers want, and how to activate and leverage insights to create holistic customer experiences that increase lifetime value.

Analyze the customer journey to find the quickest paths to conversion. Uncover the most engaged time of the day and week, in order to communicate with customers when it’s actually effective. Also examine customer growth and engagement trends to see, over a period of time, how many customers have been reached compared to before.

Orchestrate highly effective marketing messages across all channels. Send automated messages via the most suitable marketing channel, at the right time, with the optimal contact frequency.

Target your app users in a particular geographical area through geo-fencing and send real-time push notifications. Encourage customers to visit your nearby store and trigger a purchase by sending them the latest news, special offers, and discount coupons.

Our campaign dashboards are now more easily accessible due to the automatic login for Mapp Engage. Once you log into Engage, you are automatically logged into Mapp Intelligence. Between both platforms, data accuracy has also been improved, allowing the statistics shared between Engage and Intelligence to match more precisely.

Your cross-channel marketing can now be enriched with a new channel: Direct Mail. Connect your online and offline marketing activities by leveraging print communications and build end-to-end, personalized experiences for your customers. This new channel can be seamlessly set up within Mapp Cloud.

Developing the right attribution model is a huge opportunity for marketers looking to significantly improve their marketing spend allocation. In this video, we will show you how you can use attribution models to ensure that you are investing the right amount of money in each marketing channel and getting the most out of your budget.

Here’s the webinar replay where our VP, Global Strategy – Ricardas Montvila, explores more in depth the key findings of this Customer Experience Study.