More and more, consumers interact with eCommerce brands on a multi-channel basis, switching instinctively between emails, mobile apps, bricks-and-mortar, social media and websites. And whilst many marketers think about channels separately, consumers expect a single cohesive experience that transcends channels.
That’s why we joined forces with the experts at Fresh Relevance to share practical ways to provide your customers with a consistent and tailored experience across multiple channels, based on consumer trends.
This 40′ session covers the main tips and tricks on how to improve your customer experience in a multichannel environment:
- Types of cross-channel dynamic content to include in your marketing
- Creating a cross-channel cart recovery program
- Joining the dots between your online and physical stores with geotargeting
- Optimizing the cross-channel retargeting experience