Resource Media: Webinars

More and more, consumers interact with eCommerce brands on a multi-channel basis, switching instinctively between emails, mobile apps, bricks-and-mortar, social media and websites. And whilst many marketers think about channels separately, consumers expect a single cohesive experience that transcends channels.

That’s why we joined  forces with the experts at Fresh Relevance to share practical ways to provide your customers with a consistent and tailored experience across multiple channels, based on consumer trends.

This 40′ session covers the main tips and tricks on how to improve your customer experience in a multichannel environment:

1. Types of cross-channel dynamic content to include in your marketing
2. Creating a cross-channel cart recovery program
3. Joining the dots between your online and physical stores with geotargeting
4. Optimizing the cross-channel retargeting experience

Speakers

Camilla Bass
Senior Content Marketing Manager
Fresh

Josh Beale
Principal Account Director, Global Retail and CPG
Mapp

THE ROI OF INSIGHT-LED MARKETING: HOW TO MEASURE IT AND MAXIMIZE IT?

Deep customer understanding is essential to create meaningful experiences with your brand. But while many solutions are available in the market to help businesses reach that level of customer knowledge, most of them are missing the most important piece of the puzzle: An insight-driven methodology. To be successful nowadays, brands need that perfect combination of technology and methodology to expand their team’s knowledge, making their marketing strategy sustainable, and maximize their ROI.

In this webinar, we will demystify the insight-led approach, help you understand the real value you can get from an Insight-led solution in your Martech stack and give you the keys to unlock the full potential of your marketing ecosystem.

Join Mapp and Forrester Guest speakers Corey McNair and Rusty Warner on to learn more about:

• Why Insight-led marketing?
• Quantifying value in the marketing stack
• Key metrics for assessing the performance of your marketing efficiency

 
Here’s a sneak peek of the webinar.

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Google have sparked quite a stir recently, with Universal Analytics being discontinued and having to battle more legal challenges in Europe. Some of you may have even googled for a “analytics alternative” (pun intended). This came around unexpectedly and we are sure many of you have thought: “We are so close to the Easter break. Let’s get this done quickly and think about a permanent solution later.” And there is nothing wrong with that. However, missing an opportunity to re-evaluate a technology you were using for the last 10 years and make an informed decision – is a mistake.

Whilst Google Analytics may be used or maintained by a couple of employees, this topic impacts everyone in your marketing organization. We are inviting you to a webinar to guide you through the impact assessment for your specific role.

This webinar is for:

• Senior Marketing leaders
• Analytics professionals
• CRM Marketing professionals
• Data & Privacy professionals
• Agencies

Agenda

• Known facts about changes
• Exploring key considerations for each role
• What is the alternative?

Speakers

Manuel Montanari
Senior Digital Analytics Consultant
Mapp

Ricardas Montvila
Vice President, Global Strategy
Mapp

An informative webinar on direct-to-consumer marketing

Many brands have been dipping their toes in the DTC world, with the primary driving force being a declining margin through the retail channel. However, these newer reasons are validating a second wave moving to the DTC model.

There are several key differentiators that DTC brands should focus on that can positively influence the experiences that a direct-to-consumer relationship can offer.

Here’s what Mapp and VTEX covered: 

• The emergence of DTC and why brands are making this shift
• 10 key differences between Retail and DTC
• How to build a customer experience (CX) strategy for DTC
• Real-life examples of marketing tactics unique to DTC

Featuring:

• Ricardas Montvila, VP Global Strategy at Mapp
• Travis Eiland, VP Business Development at VTEX

All too often, digital marketers will dissect their marketing strategy along demographic lines such as age, gender or locality. This makes simplistic assumptions that do not take account of the complexity of human behaviour, regardless of age. Such assumptions will ultimately alienate the very people you’re trying to reach.

Here’s what Ricardas Montvila, VP Global Strategy at Mapp, covered at YMS London: 

• Ricardas called on marketers to start communicating with customers in a more meaningful way: by their interests, their behaviour, their engagement levels and their values
• When ethical considerations are an increasingly important driver of consumer behaviour, how to understand the values of young and old people alike.

Video credit: Voxburner

9 September: Summer Product Update 2021

European Time Zone: 3:00 PM GMT ǀ 4:00 PM CEST

US Time Zone: 10:00 AM ET ǀ 7:00 AM PT

Our quarterly release webinar helps you to keep up to date with our latest innovations in our Insight-led Customer Experience Platform Mapp Cloud. Please register for our cost-free webinar from September 9 where we highlight some of the latest and most important product enhancements and answer your questions.

Whether you are an existing customer or just starting with Mapp Cloud, register to learn more about:
– New cross-channel marketing capabilities for upselling, cart abandonment, etc.
– Cutting-edge data integration for analytics and programmatically retrieved results
– Valuable new marketing automation whiteboard triggers
– Preview on new product recommendation capabilities
– New menu structure in Mapp Engage
– And much more!

Register now!

Mapp Speakers:

Andrew Bradley
Director, Product Management

Stefan Piaskowski
Senior Product Manager

Tolga Palaogullarindan
Senior Product Manager

Ricardas Montvila
Vice President, Global Strategy

Consumer facing brands are at the forefront of customer experience, in fact they are customer obsessed. And with the UK consumer spending rising above pre-pandemic levels for the first time in 2021, they are clearly doing something right.  So, what can we learn from these brands about how to deliver a meaningful customer experience to drive purchases and user engagement? 

Mapp has already helped many successful brands such as Vivienne Westwood, Argos, The Entertainer, PepsiCo, Dolce & Gabbana, Lloyds Banking Group, Geox and many more, to turbo-charge their strategies. 

Here’s what Mapp and Masterclassing covered: 

• A deep dive on what consumer-facing brands are doing well, with actionable tips and tricks 
• What strategy improvements have proven to deliver the most success? 
• How to create a tailored, insight-led customer experience at scale 
• How customer obsession can lead to deeper insights, and how to feed these into your CDP

The Cookie Conundrum: What’s the big issue and how brands can adapt

The death of the third-party cookie is imminent, and despite the game changing, many advertisers still don’t have a plan for how they are going to tackle this. Plus, with brands set to lose out on substantial revenue, it’s time to really start understanding what a cookie-less world will look like in order to combat this, think outside the box when it comes to data and find revenue in other ways. It’s time to start planning now! 

Here’s what Mapp and Odicci covered: 

• What the death of third-party cookies means 
• Some practical and actionable solutions to replace third-party cookies 
• What is zero-party data and how to use this to gather audience insights 
• Some online as well as offline examples of some brands who are smashing the above 

Featuring:

• Ricardas Montvila, VP Global Strategy at Mapp
• Jacques Prothon, Founder & CEO at Odicci

Have Mapp Got News for You: Marketing to Parents Edition

With the baby and kids products market valued at around $158bn worldwide, and with a further 20% growth expected by 2024, marketing to little ones and their parents is certainly not child’s play.  

Here’s what we covered: 

• A deep dive on marketing to parents, with helpful tips and tricks 
• How to create a customer experience that really resonates with parents 
• How to create a personalised experience at scale

Featuring:

• Patrick Guidi, Sales Director at Mapp
• Aria Rabet, Pre-Sales Consultant at Mapp

We also delved into some of Mapp’s client success stories including The Entertainer, Ella’s Kitchen, Argos and more, all of which have grown hugely in recent years. 

Transforming Customer Insights into Customer Intelligence

Today, digital consumers are savvier than ever, and with worldwide eCommerce growing by 46% in 2020, marketers need to take a step back and make sure their strategy is aligned. In 2022, 1st party data will become the primary source for customer insights, propelling email and CRM channels to the forefront.

Here’s what we covered:

• How to use gamification for deeper customer insights
• How to turn those insights into intelligence by enriching the customer profile
• How to collect customer information in a smarter and deeper way without relying on cookies
• How Jysk used these tactics to create advance profiling, and rolled this out across 3,000 stores worldwide

Featuring:

• Emilia Sławek, Digital Marketing Coordinator at JYSK
• Joshua Beale, Principal Account Director at Mapp
• Rick van Leersum, Commercial Director at Leadfamly

May 12, 2021

European Time Zone: 4 PM CEST | 3 PM GMT 

US Time Zone: 10 AM ET | 7 AM PT

Our Quarterly Product Update webinar helps you to keep up to date with our latest innovations in our Insight-led Customer Engagement Platform, Mapp Cloud. Please register for our session on May 12th, where we highlight some of the latest and most important product enhancements and answer questions. For this webinar, we will invite on stage our new direct mail partner optilyz, and its founder Rob Rebholz to discuss the benefits of print campaigns within a cross-channel marketing strategy.

Whether you are an existing customer or just starting with Mapp Cloud, register to learn about:
– Direct Mail for Print Campaigns
– Data Feeds for Mapp Engage
– Forecasts for Mapp Intelligence
– AI-based RFM model configuration
– and much more!

A live Q&A session will be hosted at the end of the webinar with our Product & Strategy team.

Register now!

Marketing for D2C: Have Mapp Got News for You

Direct to Consumer (D2C or DTC) is often discussed as a new trend that manufacturers are looking to take advantage of. According to a study by Barclays, over 70% of UK manufacturers are looking to develop a D2C proposition in 2021. In reality, direct to consumer is where commerce originally began. Manufacturers looking to take advantage of D2C channel should be focusing on the core values that this distribution channel brings, rather than just trying to mimic the tactics and strategies applied by Multi-channel and eCommerce retailers.

Here’s what we covered:

• Opportunities for D2C brands
• Approaches and go-to-market strategies for D2C
• D2C marketing tactics to enable meaningful customer experiences

Featuring:

Jeroen Heslenfeld, Head of Unwasted at PepsiCo, for their take, as well as some tips, on launching a D2C brand during Covid-19.

Watch this webinar to hear about all things D2C, from go-to-market strategies to tactics to enabling meaningful customer experiences.

April 27th, 2021

European Time Zone: 4 PM CET | 3 PM GMT 

US Time Zone: 10 AM ET | 7 AM PT

Mapp invites you to its webinar where we will be exploring the post-lockdown changes for Customer Experience in 2021. Our VP Global Strategy, Ric, will answer for you these following questions:

– What is holding marketers back from delivering great customer experiences?
– What are the external and internal challenges as a result of lack of customer experience strategy?
– What mistakes should be avoided when investing in customer experience improvements?
– What strategy improvements have proven to deliver the most success?

Register now to find out!