Customer Intelligence & Marketing Analytics Video Hub

Actionable Insights

The real value of data and analytics lies in their ability to deliver insights. You can have endless amounts of data, but you need to be able to digest and organize it in a way that allows you to pull out valuable insights. And the best insights are actionable, as they can be used to take immediate action that will improve your marketing and will inform your future path.

Customer Journey Analysis

Analyze the customer journey to find the quickest paths to conversion. Uncover the most engaged time of the day and week, in order to communicate with customers when it’s actually effective. Also examine customer growth and engagement trends to see, over a period of time, how many customers have been reached compared to before.

Smart Alerts

Smart Alerts offer marketers an intelligent tool that detects data anomalies, whether positive or negative. All relevant metrics and dimensions are automatically monitored through artificial intelligence and stakeholders are actively alerted as soon as anomalies occur.

Web Personalization

Mapp’s onsite marketing tools make personalization easy. Deliver individualized teaser graphics, attention-grabbing layers, and interactive web elements. Create dynamic content by inserting HTML blocks that will show targeted content according to rules that you define. Personalize web banners based on the individual customer profile. Use overlays and exit intent popovers to capture anonymous visitor details.

Abandoned Basket

Win back revenue that would otherwise have been lost. Optimize abandoned basket messaging by using analytics and insights to find out more about the people abandoning their purchase. Target and automate marketing messages, so that an abandoned cart series can go all out on its own – and have the most impact.

Post Purchase

If you’re not measuring what happens after your visitors buy, you’re missing the additional revenues that these metrics can drive. Keep your marketing engine going after the first purchase. With Mapp, you can provide tailor-made offers that new customers cannot refuse – based on actionable insights.

Smart Coupons

Only offer a coupon to those who won’t buy without it, that way you won’t interfere with potential new customers in the checkout process who have already made up their mind. With the help of artificial intelligence, you can predict the conversion probability of a consumer in terms of selecting who receives a discount.