Email wasn’t opened? Didn’t capture email addresses? Let these moments trigger direct mail, so that you can reach your customer nonetheless.
With high conversion rates of 4 - 10%, direct mail responses will get funneled back into your data hub, generating additional customer insights.
Trigger highly personalized offers and discounts for special events like birthdays while simultaneously reducing effort through automation.
Direct mail is kept in a household for an average of 17 days and is likely to be seen by more than one person, often passed along to family.
Remind customers of their abandoned basket with a personal mailing that showcases what they are missing out on.
Reach out to valuable customers with this new channel and encourage them to return with personalized direct mail that includes products they may like.