[en inglés]
Nuestras últimas publicaciones sobre marketing digital.
Acceso a guías, casos reales, seminarios web y mucho más.
Mapp commissioned Forrester Consulting to conduct a study to evaluate how companies, both middle-sized and global enterprise, are gathering and analyzing customer insights with the goal of improving Customer Experience.
Download the studyWhat is holding marketers back from delivering great Customer Experience?
What are the external and internal challenges resulting from a missing Customer Experience strategy?
What mistakes should be avoided when investing in Customer Experience improvements?
Which strategy improvements have proven to deliver most success?