Shoppers are flooded with countless marketing messages from many brands at almost every touchpoint. Even when customers are in-store, smartphones have an impact on the customer journey. Marketers are having to navigate through:
Rather than resorting to discounts, personalization can be the key differentiator in delivering a positive CX and driving customer engagement. Our platform plugs in and enriches real-time customer data to help you better understand your shoppers, generate actionable insights, and execute personalized content on the right channel at the right time.
Get accuracy with Zero- & First-Party Data: Put customer insights at the core of your marketing with a zero and first-party data strategy and data privacy as a top priority. Implement advanced tracking without the need for cookies.
Break down data silos & make data actionable: Merge all those fragmented online & offline data points into one central place: eCommerce platform, loyalty programs, CRM, POS, DSP, website, and much more! Make sense of your data by enriching it with AI and visualizing it in a digestible way to quickly draw actionable insights for bigger impact on shoppers!
Get to really know your customers: Use real-time customer data to segment and build Unified Customer Profiles. Understand your shopper’s evolving behavior and deliver meaningful, relevant interactions.
Personalize your content: Tailor your messages to each individual customer, taking into account their location, past behavior, and preferences. Make sure they see the content most likely to motivate action.
Get interactive in your content: Elevate your content strategy with exciting and interactive elements (like pop-ups, dynamic website blocks, and AMP for email) that require active engagement.
Maximize your profit: Don’t burn your profit by displaying the wrong thing to the wrong person. Showing an irrelevant product or deal can harm your engagement. Put your money where it will make the most impact!
Predict outcomes & optimize campaigns: From likelihood to convert/churn to purchase/abandonment predictions, our AI capabilities help you make informed decisions based on real-time data to launch and optimize the right campaigns.
Visualize customer data & performance: Examine customer behavior and engagement trends to uncover when and how it’s effective to communicate with your customers.
Optimize the customer journey: Develop personalized touchpoints that move a customer from initial purchase to brand advocate.
Activate cross-channel marketing: Initiate hyper-personalized messages in real-time across email, mobile push, in-app, SMS, microsites, paid media, and direct mail.
Streamline your marketing automation: Map out campaign blueprints to automate onboarding experiences, upsell efforts, churn prevention campaigns, and more. Trigger messages based on a consumer’s real-time engagement with your brand.
Eliminate your data silos: Data sets that were previously siloed will be able to communicate with each other to unlock breakthroughs that weren’t previously accessible.
Flexible APIs: Or platform has both out-of-the-box integrations and open APIs, allowing you to connect tools and data sources – without needing your technical support team to work overtime.
GDPR Compliance: Mapp has taken all compliance and security measures to protect data (and we have the certifications to prove it!). Your company can rest easy knowing that your data is in good hands.
Shoppers are flooded with countless marketing messages from many brands at almost every touchpoint. Even when customers are in-store, smartphones have an impact on the customer journey. Marketers are having to navigate through:
Rather than resorting to discounts, personalization can be the key differentiator in delivering a positive CX and driving customer engagement. Our platform plugs in and enriches real-time customer data to help you better understand your shoppers, generate actionable insights, and execute personalized content on the right channel at the right time.
Get accuracy with Zero- & First-Party Data: Put customer insights at the core of your marketing with a zero and first-party data strategy and data privacy as a top priority. Implement advanced tracking without the need for cookies.
Break down data silos & make data actionable: Merge all those fragmented online & offline data points into one central place: eCommerce platform, loyalty programs, CRM, POS, DSP, website, and much more! Make sense of your data by enriching it with AI and visualizing it in a digestible way to quickly draw actionable insights for bigger impact on shoppers!
Get to really know your customers: Use real-time customer data to segment and build Unified Customer Profiles. Understand your shopper’s evolving behavior and deliver meaningful, relevant interactions.
Personalize your content: Tailor your messages to each individual customer, taking into account their location, past behavior, and preferences. Make sure they see the content most likely to motivate action.
Get interactive in your content: Elevate your content strategy with exciting and interactive elements (like pop-ups, dynamic website blocks, and AMP for email) that require active engagement.
Maximize your profit: Don’t burn your profit by displaying the wrong thing to the wrong person. Showing an irrelevant product or deal can harm your engagement. Put your money where it will make the most impact!
Predict outcomes & optimize campaigns: From likelihood to convert/churn to purchase/abandonment predictions, our AI capabilities help you make informed decisions based on real-time data to launch and optimize the right campaigns.
Visualize customer data & performance: Examine customer behavior and engagement trends to uncover when and how it’s effective to communicate with your customers.
Optimize the customer journey: Develop personalized touchpoints that move a customer from initial purchase to brand advocate.
Activate cross-channel marketing: Initiate hyper-personalized messages in real-time across email, mobile push, in-app, SMS, microsites, paid media, and direct mail.
Streamline your marketing automation: Map out campaign blueprints to automate onboarding experiences, upsell efforts, churn prevention campaigns, and more. Trigger messages based on a consumer’s real-time engagement with your brand.
Eliminate your data silos: Data sets that were previously siloed will be able to communicate with each other to unlock breakthroughs that weren’t previously accessible.
Flexible APIs: Or platform has both out-of-the-box integrations and open APIs, allowing you to connect tools and data sources – without needing your technical support team to work overtime.
GDPR Compliance: Mapp has taken all compliance and security measures to protect data (and we have the certifications to prove it!). Your company can rest easy knowing that your data is in good hands.