The Value of TV Advertising: Elusive Yet Measurable
Show the value of television commercials on the customer journey. Uncomplicated, sustainable, enriched.
With Mapp and our qualified partners, you can link TV data with all other online data. For the first time, you can compare and merge TV marketing and online marketing based on the same metrics. The advantage is that by combining both segments it creates significant added value.
Benefits of TV Analytics:
- Take a holistic view of the customer journey for the first time
- Intuitive and flexible dashboards for the highest demands
- Content checks. Which TV commercials lead to the best conversions? Which products are the top performers on television?
- Unique possibilities linking data on a centralized platform
- Optimized budget deployment through precise conversion measurability
- Maximum flexibility – you choose which data flows back into your account, be it spot version, channel or airtime
And the best thing about it – implementation is very simple!
Our technical partners have all relevant metadata at their disposal and have access to AGF television research data and comparable information.