Insight-led Marketing Stories

Kick-off Event

Mapp UK Office
January 26, 2023 at 3pm GMT

Start 2023 off right by getting your omnichannel strategy into shape!

Join the first session of our insight-led marketing series to learn about the key drivers you need to deliver the paramount customer experiences that can drive your business growth. Throughout the year we’ll demystify the insight-led approach and give you the “blueprint” to unlocking the full potential of your marketing ecosystem. You’ll also become part of Mapp’s Insight-Led Marketing network: a group of experts looking to help marketers effectively activate and execute an insight-driven methodology.

The Story Tellers

Ricardas Montvila

VP Global Strategy

Joshua Beale

Principal Account Director

Jacques Proton


Amy McCafferty

CRM Manager

Simon Harris

Commercial Director


Thursday January 26, 2023
3pm GMT
3:00 PM
Tea/Coffee on Arrival
3:30 PM
The Insight-Led Culture: What Is It And Why You Need To Adopt It
Ricardas Montvila, VP Global Strategy, Mapp
3:40 PM
7 Most Important Marketing Strategies In 2023 With 1st Party Data
Joshua Beale, Principal Account Director, Mapp

With the marketing landscape getting ever more complex, tough trading conditions for all business and your consumers, what is really going to make the difference in 2023? What should marketers be focussing their time and energy on to drive revenue performance?

In this session, Josh will be giving an impressive presentation on the latest insights to empower your 2023 marketing strategy.

3:55 PM
Why Gamification Should Be On Your Roadmap in 2023
Jacques Proton, CEO, Odicci
4:05 PM
How Insights Create Opportunities
Amy McCafferty, CRM Manager, Creed

In this session, we will learn about the Creed brand story, how the business operates and how insights have shaped a view of who their customer is. Amy will be explaining in greater detail:

  • The importance of being insight-led in identifying opportunities for growth
  • Actioning insights to target customers using the segmentation builder tool
  • How Mapp is allowing us to become more of an omnichannel brand (in store data collection, using segmentation for social channels, using insights to inform retail of trends)
  • Key revenue driving activations because of being insight-led
4:25 PM
The Dawn of Transparent Consented Offline Conversion Tracking
Simon Harris, Commercial Director, Eyos

When consumers shop online, brands immediately gain access to a wealth of information about them. But this gets a little tricky in offline stores. No data on customers and their transactions mean no data to track ROI on ad spends, behaviour or even to enhance post-purchase experiences.

Eyos is changing this. In this session, Simon will explain how they helped leading brands link millions in revenue to in-store sales through offline conversion tracking by using consented, POS and first-party data.

4:40 PM
Mappy Hour - Cocktails and Canapes
Mapp UK Office


Mapp Digital UK
6th Floor
95 Gresham Street

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