Insight-led Marketing Stories

With the marketing landscape getting ever more complex, tough trading conditions for all business and your consumers, what is really going to make the difference in 2023? What should marketers be focussing their time and energy on to drive revenue performance?

In this session, Josh will be giving an impressive presentation on the latest insights to empower your 2023 marketing strategy.

In this session, we will learn about the Creed brand story, how the business operates and how insights have shaped a view of who their customer is. Amy will be explaining in greater detail:

• The importance of being insight-led in identifying opportunities for growth
• Actioning insights to target customers using the segmentation builder tool
• How Mapp is allowing us to become more of an omnichannel brand (in store data collection, using segmentation for social channels, using insights to inform retail of trends)
• Key revenue driving activations because of being insight-led

When consumers shop online, brands immediately gain access to a wealth of information about them. But this gets a little tricky in offline stores. No data on customers and their transactions mean no data to track ROI on ad spends, behaviour or even to enhance post-purchase experiences.

Eyos is changing this. In this session, Simon will explain how they helped leading brands link millions in revenue to in-store sales through offline conversion tracking by using consented, POS and first-party data.