About Witt-Gruppe
Witt-Gruppe is a successful international omnichannel fashion retailer and a member of the global Otto Group. For its clothing line aimed at women aged 50+, Witt-Gruppe selected Sweden to test a digital-first approach. The Swedish market is known for being very “digitally-minded” and hence ideal for testing an online-only go-to-market strategy. Witt needed support in putting customer data at the core of its marketing, as the brand mainly relied on paper catalogs due to its target group.
As Witt -Gruppe has been a long-time customer of Mapp, they decided to leverage our solution to help them expand into a new market with more than one marketing channel, for the first time. To achieve this seamlessly, two different challenges had to be solved:
Mapp and Witt worked closely together during the setup process. While implementing the SMS setup, it became clear that going solely with Mapp as a data storage and marketing execution solution was the best way forward. Once the fundamentals were set, Mapp was able to implement individual requirements for SMS design and wording promptly.
Witt’s data-driven strategy used Mapp to help execute its market expansion. Mapp Cloud is used to store SMS data and distribute SMS messages. Witt is also using Mapp Cloud for email marketing and push messaging. This helps to drive customer engagement with shoppers and build customer engagement with new customers, in this new market.
Key Learnings
About Witt-Gruppe
Witt-Gruppe is a successful international omnichannel fashion retailer and a member of the global Otto Group. For its clothing line aimed at women aged 50+, Witt-Gruppe selected Sweden to test a digital-first approach. The Swedish market is known for being very “digitally-minded” and hence ideal for testing an online-only go-to-market strategy. Witt needed support in putting customer data at the core of its marketing, as the brand mainly relied on paper catalogs due to its target group.
As Witt -Gruppe has been a long-time customer of Mapp, they decided to leverage our solution to help them expand into a new market with more than one marketing channel, for the first time. To achieve this seamlessly, two different challenges had to be solved:
Mapp and Witt worked closely together during the setup process. While implementing the SMS setup, it became clear that going solely with Mapp as a data storage and marketing execution solution was the best way forward. Once the fundamentals were set, Mapp was able to implement individual requirements for SMS design and wording promptly.
Witt’s data-driven strategy used Mapp to help execute its market expansion. Mapp Cloud is used to store SMS data and distribute SMS messages. Witt is also using Mapp Cloud for email marketing and push messaging. This helps to drive customer engagement with shoppers and build customer engagement with new customers, in this new market.
Key Learnings