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Mapp commissioned Forrester Consulting to conduct a study with 200+ CX technology decision-makers across multichannel retail, eCommerce, consumer packaged goods/direct-to-consumer retail, and financial services to explore how they gather and analyze customer insights to improve the customer experience.
Mapp commissioned Forrester Consulting to conduct a study with 200+ CX technology decision-makers across multichannel retail, eCommerce, consumer packaged goods/direct-to-consumer retail, and financial services to explore how they gather and analyze customer insights to improve the customer experience.