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Annex Cloud Market Movers Interview

Mapp Marketing Cloud’s Vice President of Global Strategy Ricardas Montvila takes a deep dive on how insight-led information can provide continuous incremental value to marketers. In his conversation with Annex Cloud’s SVP of Revenue Erin Raese, Ricardas talks briefly about the key challenges for today’s marketers, three current trends that could play a major role in identifying what customers want, and how to activate and leverage insights to create holistic customer experiences that increase lifetime value.