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As part of our latest Customer Experience Study 2021, we interviewed our customers from various backgrounds, including multichannel retail, insurance and eCommerce. We wanted to gather brand experts’ feedback on this study and get you real insights from your marketing peers on how they tackle the customer experience strategy in 2021.

Watch this interview with Freesat. Being a satellite television provider, Freesat has always been customer-focused. See how they found new ways to build a more holistic customer picture using customer behaviour analytics.

In case you haven’t downloaded the Customer Experience study yet, here is where you can find it.