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How to Master the Cross-Channel Customer Experience


More and more, consumers interact with eCommerce brands on a multi-channel basis, switching instinctively between emails, mobile apps, bricks-and-mortar, social media and websites. And whilst many marketers think about channels separately, consumers expect a single cohesive experience that transcends channels.


That’s why we joined  forces with the experts at Fresh Relevance to share practical ways to provide your customers with a consistent and tailored experience across multiple channels, based on consumer trends.

This 40′ session covers the main tips and tricks on how to improve your customer experience in a multichannel environment:

  1. Types of cross-channel dynamic content to include in your marketing
  2. Creating a cross-channel cart recovery program
  3. Joining the dots between your online and physical stores with geotargeting
  4. Optimizing the cross-channel retargeting experience


Camilla Bass
Senior Content Marketing Manager
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Josh Beale
Principal Account Director, Global Retail and CPG
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