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On-demand webinar: Marketing Beyond Age, Gender, And Demographics (YMS London 2021)


All too often, digital marketers will dissect their marketing strategy along demographic lines such as age, gender or locality. This makes simplistic assumptions that do not take account of the complexity of human behaviour, regardless of age. Such assumptions will ultimately alienate the very people you’re trying to reach.


Here’s what Ricardas Montvila, VP Global Strategy at Mapp, covered at YMS London: 

  • Ricardas called on marketers to start communicating with customers in a more meaningful way: by their interests, their behaviour, their engagement levels and their values
  • When ethical considerations are an increasingly important driver of consumer behaviour, how to understand the values of young and old people alike.