On-demand webinar: Time to Google for an alternative Analytics


Google have sparked quite a stir recently, with Universal Analytics being discontinued and having to battle more legal challenges in Europe. Some of you may have even googled for a “analytics alternative” (pun intended). This came around unexpectedly and we are sure many of you have thought: “We are so close to the Easter break. Let’s get this done quickly and think about a permanent solution later.” And there is nothing wrong with that. However, missing an opportunity to re-evaluate a technology you were using for the last 10 years and make an informed decision – is a mistake.

Whilst Google Analytics may be used or maintained by a couple of employees, this topic impacts everyone in your marketing organization. We are inviting you to a webinar to guide you through the impact assessment for your specific role.

This webinar is for:

  • Senior Marketing leaders
  • Analytics professionals
  • CRM Marketing professionals
  • Data & Privacy professionals
  • Agencies


  • Known facts about changes
  • Exploring key considerations for each role
  • What is the alternative?


  • Manuel Montanari, Senior Digital Analytics Consultant at Mapp
  • Ricardas Montvila, Vice President, Global Strategy at Mapp