As disruptions in the travel industry knocked over consumer confidence, online shoppers are hesitant to convert. Businesses are seeing shoppers switch between channels and spend more time decision-making. But with tighter budgets, marketers are dealing with:
Personalization can be the key differentiator to help you deliver a positive CX and drive customer engagement. Our platform plugs in and enriches real-time customer data to help you better understand your shopper’s behavior, generate actionable insights, and execute personalized content on the right channel at the right time.
Predict outcomes & optimize campaigns: From likelihood to convert/churn to purchase/abandonment predictions, our AI capabilities help you make informed decisions based on real-time data to launch the right campaigns and optimize.
Visualize customer data & performance: Examine customer behavior and engagement trends to uncover when and how it’s actually effective to communicate with your customers.
Personalize your content: Tailor your messages to each individual customer, considering their location, past behavior, and preferences, so they see the content most likely to motivate action.
Get interactive in your content: Elevate your content with interactive elements (like pop-ups, dynamic website blocks, and AMP for email) that require active engagement.
Maximize your profits: Don’t burn your profit by displaying the wrong thing to the wrong person, like services they aren’t interested in or a deal that doesn’t apply to them. Put your money where it will make the most impact!
Get accuracy with zero-party & first-party data: Put customer insights at the core of your marketing with a first-party data strategy, with data privacy as a top priority.
Break down data silos: Merge all fragmented data points into one central place, including your online & offline data sources: eCommerce platform, loyalty programs, CRM, POS, DSP, website, and much more!
Make your data actionable: Make sense of it by enriching it with AI and visualizing it in a digestible way to quickly draw actionable insights to make every communication count when building customer relationships.
Get to really know your customers: Use real-time customer data to segment and build Unified Customer Profiles. Understand your customer’s behavior throughout their customer journey and deliver meaningful, relevant interactions.
Optimize the customer journey: Develop personalized touchpoints that move a customer from initial purchase to brand advocate.
Activate cross-channel marketing: Seamlessly initiate hyper-personalized messages in real-time across email, mobile push, in-app, SMS, microsites, paid media, and direct mail.
Streamline your marketing automation: Map out campaign blueprints to automate onboarding experiences, upsell efforts, churn prevention campaigns, and more. Make the most impact by triggering messages based on a consumer’s real-time engagement with your business.
Eliminate your data siloes: Data sets that were previously siloed will be able to communicate with each other to unlock breakthroughs that weren’t previously accessible!
Flexible APIs: Or platform has both out-of-the-box integrations and open APIs, allowing you to connect tools and data sources – without needing your technical support team to work overtime.
GDPR Compliance: Mapp has taken all compliance and security measures to protect data (and we have the certifications to prove it!), so you can rest easy that your data is in good hands.
As disruptions in the travel industry knocked over consumer confidence, online shoppers are hesitant to convert. Businesses are seeing shoppers switch between channels and spend more time decision-making. But with tighter budgets, marketers are dealing with:
Personalization can be the key differentiator to help you deliver a positive CX and drive customer engagement. Our platform plugs in and enriches real-time customer data to help you better understand your shopper’s behavior, generate actionable insights, and execute personalized content on the right channel at the right time.
Predict outcomes & optimize campaigns: From likelihood to convert/churn to purchase/abandonment predictions, our AI capabilities help you make informed decisions based on real-time data to launch the right campaigns and optimize.
Visualize customer data & performance: Examine customer behavior and engagement trends to uncover when and how it’s actually effective to communicate with your customers.
Personalize your content: Tailor your messages to each individual customer, considering their location, past behavior, and preferences, so they see the content most likely to motivate action.
Get interactive in your content: Elevate your content with interactive elements (like pop-ups, dynamic website blocks, and AMP for email) that require active engagement.
Maximize your profits: Don’t burn your profit by displaying the wrong thing to the wrong person, like services they aren’t interested in or a deal that doesn’t apply to them. Put your money where it will make the most impact!
Get accuracy with zero-party & first-party data: Put customer insights at the core of your marketing with a first-party data strategy, with data privacy as a top priority.
Break down data silos: Merge all fragmented data points into one central place, including your online & offline data sources: eCommerce platform, loyalty programs, CRM, POS, DSP, website, and much more!
Make your data actionable: Make sense of it by enriching it with AI and visualizing it in a digestible way to quickly draw actionable insights to make every communication count when building customer relationships.
Get to really know your customers: Use real-time customer data to segment and build Unified Customer Profiles. Understand your customer’s behavior throughout their customer journey and deliver meaningful, relevant interactions.
Optimize the customer journey: Develop personalized touchpoints that move a customer from initial purchase to brand advocate.
Activate cross-channel marketing: Seamlessly initiate hyper-personalized messages in real-time across email, mobile push, in-app, SMS, microsites, paid media, and direct mail.
Streamline your marketing automation: Map out campaign blueprints to automate onboarding experiences, upsell efforts, churn prevention campaigns, and more. Make the most impact by triggering messages based on a consumer’s real-time engagement with your business.
Eliminate your data siloes: Data sets that were previously siloed will be able to communicate with each other to unlock breakthroughs that weren’t previously accessible!
Flexible APIs: Or platform has both out-of-the-box integrations and open APIs, allowing you to connect tools and data sources – without needing your technical support team to work overtime.
GDPR Compliance: Mapp has taken all compliance and security measures to protect data (and we have the certifications to prove it!), so you can rest easy that your data is in good hands.