Florian Steps is the senior manager, Global Solution Strategy at Mapp Digital. In this role he works with leading global brands to define and execute their long term vision, goals and strategies for Digital Marketing. For over a decade Florian has been at the forefront of digital marketing and ecommerce. As Head of Direct & Digital Marketing at Vodafone he’s been building up their digital unit. After that he held leadership positions as General Manager at one of Europe’s leading mobile app agencies and as International Head of Marketing Consumer Services at CompuGroup Medical AG (Healthcare sector).