Jasmin Altenhofen is Director of Marketing at Mapp Digital. She’s working with clients to define their roadmaps for successful data-driven marketing and consults on strategic approaches to customer communications. Jasmin started her career as a CRM business consultant and has gained specific knowledge across various channels and industries since then, with additional CRM and customer marketing business roles at Metro (Retail) and Expedia (Travel) before joining Mapp Digital.