Michael Biwer, chief executive officer, leads Mapp Digital’s global strategy, sales and marketing, product management, technology and operations functions. Throughout his career, he has created unique value propositions for customers through a variety of technology, data and service offerings. Before joining Mapp (formerly BlueHornet) in 2014, he was group vice president at Acxiom Corporation; prior to that, he worked for Trilogy, J.D. Power and Associates, Deloitte Consulting and Ford Motor Company.