Abandon basket emails increased sales for TUIfly.com

  • Email Marketing

16. May 2017 | Marketing email

Etude de cas

Family on holiday

TUIfly.com is one of the largest air travel portals in Germany. The product portfolio of the company contains flights and also car hire, travel insurance, hotels and holiday apartment offers, as well as cruises. Like many companies, even TUIfly.com had to struggle with a high abandon basket rate. Mapp developed and implemented a new email program for TUIfly.com to minimize the number of abandoned purchases. With the abandon basket campaign, TUIfly.com was able to increase customer satisfaction, and significantly increase the conversion rate. Download the case study showing the business impact of sophisticated email campaigns!