Podcast #1: How to Leverage Heat Mapping in Digital Marketing
- Email Marketing
15. May 2017 | Création de campagne
On this episode of Mappcast, join Mapp Digital's Katie Manly, Global Marketing Strategy Consultant, and Ben Bloom, Senior Digital Strategist, as they discuss ways to understand creative performance across multiple devices, including heat mapping. How can you use heat mapping to improve customer engagement in a multi channel marketing camapign?
Especially in todays multi-device world, marketers often struggle to turn interactions by device into actionable insights. Heat mapping is a technique to understand customer engagement across the different devices, browsers and apps that your audiences use to consume your content. This is a challenge that effects the digital marketing strategy of all businesses.
Listen to this podcast and learn how to orchestrate these interactions in a multi channel markting strategy to improve the customer engagement of your business!