Blue Mango Interactive engaged new audiences with Mapp's Data Management Platform

  • Data Management

17. May 2017 | Gestion de données

Etude de cas


Case study about successful prospecting, and reduced acquisition costs. Blue Mango Interactive, a GroupM company, is a leading Dutch agency working for some of the biggest advertisers in the Netherlands including Vodafone, Mars, and Marktplaats (eBay Classifieds).With the help of Mapp, the client effectively engaged new audiences and ultimately increased revenue.