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30. May 2017 | Marketing email
As the leader in the UK short break holiday market, Center Parcs enjoys the enviable and unique position of generating annual occupancy rates in excess of 90%. Mapp helped Center Parcs to develop an email campaign which was designed to improve personalization and segmentation, ensuring that only highly targeted content was delivered to each individual holiday planner. In addition to increasing pre-booking of activities and driving more bookings online, this email program also provides a powerful upsell opportunity.