Center Parcs’ Triggered Message Campaign Encourages Guests to Pre-Book Activities Online

  • Email Marketing

30. May 2017 | Marketing email

Etude de cas

Center Parcs revolutionized the holiday market in Holland over 30 years ago. They did the same in the UK after opening their first village at Sherwood Forest in July 1987. As the leader in the UK short break holiday market, Center Parcs enjoys the enviable and unique position of generating annual occupancy rates in excess of 90%. The name “Center Parcs” has become synonymous with the provision of an exceptional short break experience within a forested location.

Center Parcs has increased its pre-holiday marketing efforts online, not only to make the booking process easier for their guests and staff, but also to ensure that holiday planners avoid missing out on activities or events that could otherwise potentially be full upon arrival.