Ecommerce retailer OTTO boosted email channel results with content that hits home

  • Email Marketing

30. May 2017 | Marketing email

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OTTO, long known for its mail-order catalogue, has since transformed itself into one of the biggest ecommerce retailers in the world operating in more than 20 countries. OTTO’s Dutch subsidiary was a key player during the ecommerce changeover. By focusing on customer engagement with Mapp's Customer Engagement Platform, OTTO’s Dutch subsidiary grew its email marketing channel by 25 percent, making it the most successful channel aside from SEA.