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13. May 2017 | Marketing email
For the fifth consecutive year, the team at Mapp surveyed a panel of consumers across the US to better understand the customer engagement behaviour related to email marketing. We also asked them questions about their use of mobile devices and social media channels, to understand how they interact with brands across multiple channels.
While email marketing is holding steady for the foreseeable future, now is not the time for digital marketers to just put their campaigns on „auto pilot“. Constant innovation and course correction can help drive strong results. Beyond just email, though, the entire mobile experience has to be seamless, quick, and easy to use if you really want to drive transactions in the digital world and generate leads. This guide gives you meaningful insights and recommendations to help you make the most of your email marketing by integrating mobile.
Download this guide now and get insights and actionable takeaways to identify changes and trends in the email marketing landscape!