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02. Jun 2017 | Génération de leads
Case study about strong ROI on customer acquisition. JOY is a unique fashion and lifestyle brand, renowned for innovative womenswear, menswear, accessories and an eclectic mix of fun, quirky and seriously stylish gifts. JOY knew that its online channel could be growing at a faster rate and recognized that, working with Mapp, customer acquisition was an effective way of doing this. Leveraging their trusted network, Mapp’s Digital Marketing Services team promoted the JOY brand and used promotional offers to engage with new audiences and drive traffic to JOY's website. As a result, JOY achieved strong ROI on new customer acquisition across PPC, lead generation and display channels. JOY’s email base has increased by 27% and helped to enhance new user engagement.