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03. Jul 2017 | Marketing digital
Case Study about improved brand impact though a personalized approach. Flora has been at the forefront of developing heart-healthy margarines and spreads for more than 40 years. Using Mapp’s Digital Marketing Services, Flora created and sent personalized advertising collateral, resulting in increased brand management. Mapp supplied Flora with the digital expertise needed to execute a successful lead generation email campaign with click-to-open rates above industry standards.