How fashion brand Barbour collected new leads with Mapp’s Digital Marketing Services

  • Email Marketing

03. Jul 2017 | Génération de leads

Etude de cas

Fashion brand Barbour

Case study about successful lead generation. Barbour is an English heritage and lifestyle brand renowned for its waterproof outerwear—especially its classic waxed-cotton jacket. Using personalized insights derived with the services and digital marketing capabilities of Mapp, Barbour ran a one-month campaign that generated 49,700 new leads and 450,000 clicks to its website.