How fashion brand Barbour collected new leads with Mapp’s Digital Marketing Services
- Email Marketing
03. Jul 2017 | Génération de leads
Case study about successful lead generation. Barbour is an English heritage and lifestyle brand renowned for its waterproof outerwear—especially its classic waxed-cotton jacket. Using personalized insights derived with the services and digital marketing capabilities of Mapp, Barbour ran a one-month campaign that generated 49,700 new leads and 450,000 clicks to its website.