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05. Jan 2018 | Marketing digital
The late Apple founder Steve Jobs once said: “You’ve got to start with the customer experience and work backwards to the technology.”
Yet for many brands the sheer pace of change has led to building a myriad of advertising and marketing technologies and stacks across their businesses. This only highlights existing silos.
The next generation marketing technology is the convergence of marketing and advertising technology into a customer-centric marketing ecosystem. Such next-gen tech is a game-changer for brands because it can deliver consistent messaging and experiences to every single customer interaction at every touch point, all from ONE place.
Download our new report, written in partnership between Mapp Digital and The Drum Studios, which explains why this matters and how it works.