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30. May 2017 | Marketing email
Lydia’s Uniforms has been dedicated to getting their health care customers the latest in-style scrubs and medical uniforms at the best value. The company was looking for a way to reach 322k subscribers who had not had any activity with the brand for at least 90 days. Mapp helped the company to implement a compelling win-back campaign with enticing subject lines, special offers and relevant content. The campaign improved open rates and click-through rates.