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04. Jul 2017 | Génération de leads
The company and its well-known products are an indispensable part of life for people in more than 175 countries. The company was looking for a digital strategy for products which were still being marketed traditionally. Mindshare, the company’s appointed marketing agency, turned to Mapp's Digital Marketing Services team for help in developing a holistic approach to their digital marketing efforts to drive these childcare products into the future. The results surpassed expectations, setting a precedent for how new brands can be launched across digital channels in the future. Furthermore, the data insights harvested across the lead generation process was used to fuel upper funnel activity, and can now be used to continue a direct consumer re-marketing program.