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15. May 2017 | Marketing digital
On this episode of Mappcast, join Mapp Digital's Katie Wheeler, Product Marketing, and Adam Covati, Senior Director Product Management, as they reveal how to conquer the tech obsession that lives within all of us digital marketers.
Digital technologies can have a great impact on the customer experience of a brand. Hence most marketers are juggling multiple technology solutions in order to orchestrate and execute multi channel marketing campaigns. The challenge has become to take a step back and evaluate if the latest technology tools of digital marketing services really help align the customers at the center of the marketing strategy.
Katie and Adam discuss in this podcast how to conquer the current technology obsession in digital marketing and focus on how integrated technology solutions and customer engagement platforms can help you put customers at the heart of your digital marketing strategy.
Sit back, listen and learn how to find the right technology solution, keep the human touch in omni and multi channel marketing campaigns to reach your business goals.