personalizes customer interactions with Mapp

  • Email Marketing

20. Nov 2017 | Marketing email

Etude de cas

Offering everything from sofas to swimming pools, is Europe’s largest exclusively online home furnishing brand with 1 million customers and an annual turnover of over € 50 million. is unbeatable on price, value and scale.

Since its launch in 2006, has built its business on strong customer relationships and a hard-to-beat reputation for high quality at affordable prices. But while its customer communication had always been frequent, engagement was not always as targeted or as personalized as would have liked.

After detailed evaluation of available solutions, selected Mapp Customer Engagement Platform (CEP) as its core digital marketing solution. Mapp could deliver the right combination of technical integration, data analysis, creativity and email campaign automation. While it is exceptionally easy to use - thanks to the single, highly intuitive interface – CEP’s sophisticated integration and content management capabilities ensure can put its vast quantities of data to work, helping the retailer understand and engage with its customers on a much more personal level. Which is, of course, how today’s consumers want to interact with their favored brands.