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02. Jun 2017 | Gestion de campagnes multicanal
Case study about an an effective, automated multichannel and multi-step marketing strategy. Infinity is an Italian video streaming provider that transforms their customers’ cinematic dreams into reality. With Mapp's Customer Engagement Platform, Infinity created a business strategy that enabled email, mobile and social media marketing. The results are a significant improvement in engagement, lead conversion, and customer interaction.