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02. Jul 2017 | Marketing email
Case study about increasing click-through rate and open rate. A leading media company that publishes on technology wanted to increase relevancy with a more complex content strategy than with what their current ESP could deliver. The brand turned to Mapp for our easy-to-use Customer Engagement Platform and Digital Marketing Services to help them move consumers up the value chain from acquisition to advocacy. Mapp developed and executed both a welcome email series and a follow-up nurture email program to new subscribers that increased click-through rates and open rates.