Why do you need a Data Management Platform (DMP) and how to get started
- Data Management
15. May 2017 | Gestion de données
With so many marketing channels, you face a growing challenge: how to deliver the right message at the right time through the right channel? To achieve this effectively, you need to leverage all your data to understand your customers and drive your marketing. Using a Data Management Platform (DMP), you can maximize the effectiveness of your marketing spend.Matthijs Keij, Market Leader DMP at Mapp, and Kim van der Zande, Head of Mapp's Center of Excellence DMP, explain what is a DMP and give tips for getting started.